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Martin Lukes is the Marketing Director of a-b global’s UK Operations (a-b Global is a fortune 100, US company). The story revolves around his struggle to move up the corporate ladder. He manages to climb with very little ability, but a lot of management jargon, super ego, kissing-up to the CEO and finally with some help from a personal life coach. He manages to get to the position of Special Projects Director (heading special projects, is the management’s way of saying that the exit door is nearby).
The book is a wonderful satire of the corporate world and all its Bull (a bit to the extreme at times). It has everything that is wrong it today’s corp world, right from life coach (the jargons used by the life coach (named Pandora Barry) are the best – “strive to thrive, better than your best, etc”), massive egos that are so self obsessed that make people oblivious of the situations they are in, usage of blackberry (or any other e-tool), rebranding, off shoring, downsizing, reorganizing, affairs, you name it. And it all culminates in a scandal (Insider trading).
A great moment in the book is the coining of the word "creovation" by Martin; this is the half creation and half innovation. These two words are the current buzz words in any self-respecting organization. And, Lucy has a good amount of fun by poking around this concept. The second best is the 'Phenomenal Performance - Permanently' by the CEO himself
This books explains how so many people with limited talent/intelligence are way up there – and what hits the nail is that we all know someone who closely resembles Martin Lukes –sometimes, it is a mirror that Lucy Kellaway is holding! And what you see there is frightening!
This is a well written book, considering the constraints of constructing the entire book with a series of blackberry messages. Some of the emails are laugh-out-loud types and many will bring a smile for sure. This is not a serious book, but a wonderful deviation if you are into serious stuff. An enjoyable parody into the world of corporate and its wretched culture. Does it carry a message? Probably.